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SEAT and Amazon Alexa

Added: 02 January 2018

SEAT will be the first car brand in Europe to integrate Amazon Alexa voice service in its vehicles.

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Alexa technology will be available on the Ateca and Leon models at the end of 2017 with the Arona, Ibiza and new large SUV to follow in 2018. Bringing you a new level of convenience to your driving experience.

Alexa was launched 2014. It is a digital voice service developed by Amazon. It is designed to be the ultimate digital companion.

Amazon Alexa will enable SEAT drivers, using voice commands, to optimise their time while they are in their car. SEAT Amazon Alexa will manage their personal schedule, find songs, locate points of interest, read real-time news, and direct them to their nearest dealership, among many other functions, all within the strictest privacy protocol.



  • “Integrating Amazon Alexa in our range represents a great boost to SEAT’s digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicles in Europe” SEAT President Luca de Meo
  • “We’re excited for SEAT to incorporate Alexa into its vehicles, we think voice is a big part of the future and this is particularly true in cars.” Ned Curic, VP Automatic, Amazon Alexa

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